This year is proving to be eventful and challenging for search engine marketers. One of the major trends is the mobile friendliness of websites. This isn’t surprising as mobile devices have more viewers than the TV screens nowadays. According to some research, mobile marketing is the fastest growing advertising channel in the U.S.
Below are some of 2015’s top trending SEO Strategies and Tips for 2015.
If you want to see whether your website is mobile friendly or not, you can use the mobile friendly test tool (at https://www.google.com/webmasters/tools/mobile-friendly/). Research shows that nowadays internet users spend more time on mobile devices than they do on desktops. A 2014 IDG Global Mobile Survey indicated that 77% of executives use their smart phones to research about products & services for their businesses. Your target/objective should be having all your website’s pages labelled with a “mobile-friendly” snippet so as to distinguish them from the competitors. Keep in mind that “voice search” is also on the rise.
Local search engine optimisation isn’t just for the local stores, it can also be applied to enterprise-level organisations as well as businesses with more than one location. After the launch of Google’s pigeon update, Google made it clear that it would continue improving its local search result listings. The number of mobile users is growing and search engine algorithms are constantly advancing so as to favor local search results. This is because local search results are identified and considered to be more relevant/significant to the searcher. For that reason, you should take advantage of the situation by updating your business’ location(s), phone numbers and address (addresses) so as to match with the off-page directory listings. Be mindful of how people may phrase queries differently on mobile devices whilst expecting concise, location-based answers.
Personalization is an essential requirement for optimizing search results. As part of the exercise, you should pay close attention to the vocabulary of your customers. Identify the words that they use when describing their initiatives, questions and challenges. Furthermore, know how the words/phrases vary by geography, industry as well as the stage in the process of buying. This will enable you to create content & a digital footprint which is surely relevant to the searches that are being performed by your customers.
To add on that, hi-tech developments are allowing businesses to start treating their customers as individuals instead of generalizing them. Using tools which have self-learning algorithms can help you understand your website users’ data, thereby enabling you to offer more satisfying user experiences, increasing conversation rate as well as sales.
Spreading your content across different media platforms, such as blogs, video and social networks can be very rewarding. SEM experts highly recommend creating a diversified marketing strategy which includes various media platforms that can be used by the consumers to relate with the brand. You can initiate the mission and story of your brand on your website and then share the story on other media platforms including Bing Ads and Google AdWords. Tell your story through a video on Vine or YouTube, or display your business’ corporate culture using Facebook. Each of these pieces will help to embrace the organization’s aspects so that people can relate to its brand as a persona.
Don’t rush out articles; instead, spend 1 or 2 more hours on each of them. Do some more research and take a look at the other niche articles that are related to your business. Provide your users with the best, unique content on a topic. Make it very good and unique that they (the users/customers) can’t resist from the urge to sharing it with others. Put yourself in the shoes of your users, think about what their next move would be after reading your article.
One of the factors that determine a website’s position in the search-result rankings is its (the website’s) loading speed. You can test the loading speed of your website using Google’s “PageSpeed Insights tool” (https://developers.google.com/speed/pagespeed/insights/). This tool will help to uncover any issues that may be slowing down the loading seed of your website. Most of these issues can easily be fixed by developers and fixing them (the issues) can really boost the SEO and mobile performance of a website.
You should gather and interpret your data so that it is usable for refining your SEM and SEO strategy. Analytics packages from Google, adobe and others sources contain various tools that can be used to predict and perform real-time analysis. Some packages even contain tools which are specifically designed for managing content, targeting and testing campaigns so as to offer exceptional experiences to the customers; which in turn builds loyalty and facilitates conversation.
Google considers security a top priority. On 6th August 2014, Google announced that they had started using HTTPS as a ranking signal. Currently, it is affecting less than 1% of the global queries. Nonetheless, you should boost your website’s security as Google may choose to strengthen it any time.
Your online ads should have a richer image and less text. Placing your main points and calls-to-action in the headlines or in front of descriptions can be an effective strategy. Use pictures that can emotionally reverberate with your customers. Enhanced site links have also proved to be very effective as they can increase click-through rates by 22% compared to traditional links.
The SEO/SEM industry has changed considerably over the past few years. More changes are even expected to occur before the year comes to an end. The way how SEO campaigns are executed is one of the things that is expected to change. The use of the terms “Content marketing” and “SEO” interchangeably will probably phase out, and SEO is going to continue being a priceless subset of content marketing.