Conversion Optimization

You have thousands of visitors coming to your site, but no conversions. What should you do?

Should you stop your SEO PPC marketing campaign?

Before you think “this online marketing thing doesn’t work”, you should spend some time optimizing your website for conversions.

Here are 5 quick conversion tips:

1.Words– One word can drastically increase or decrease your conversion rate. Changing your call to action from “SUBMIT” to “Free Enquiry” could make a difference.

2.Colours – different colours mean different things

• Red — danger, stop, negative, excitement, hot
• Dark blue — stable, calming, trustworthy,mature
• Light blue — youthful, masculine, cool
• Green — growth, positive, organic, go,comforting
• White — pure, clean, honest
• Black — serious, heavy, death
• Gray — integrity, neutral, cool, mature
• Brown — wholesome, organic, unpretentious
• Yellow — emotional, positive, caution
• Gold — conservative, stable, elegant
• Orange — emotional, positive, organic
• Purple — youthful, contemporary, royal
• Pink — youthful, feminine, warm
• Pastels — youthful, soft, feminine, sensitive
• Metallics — elegant, lasting, wealthy

3.Contact Number above the fold – if your goal is for the visitors to call you, make sure your number is visible on every page they land on.

4. Videos– text works great for some sites, while video may work better for others. You need to test which one your audience prefers.

5.=FREE Lead Magnet– some valuable information your audience needs to know in exchange for their details.

Conversion optimization shouldn’t stop with your website – from the way you answer a call to delivering the final product/service.

Conclusion

No matter where that traffic or lead is coming from, you need to spend a portion of your time to convert it. If you’re already doing it, thats fantastic!

but…..

If you’re on this website, then I guess you’re looking for help

Here’s What You Get When You Hire Us

[icon icon=”ic-blue6″]Complete done for you solutions

[icon icon=”ic-blue6″]We make it easy for your visitors to find what they want

[icon icon=”ic-blue6″]We make changes so your webpage loads faster

[icon icon=”ic-blue6″]We make sure you have a call to action placed prominently on the web page

[icon icon=”ic-blue6″]We identify what makes your business stand out from your competitors

[icon icon=”ic-blue6″]We optimize your website for mobile

[icon icon=”ic-blue6″]We have access to premium software that can monitor and understand your visitors behaviour