So you’ve managed to get your head around the concept of Organic SEO, and now a totally new concept called Local SEO has come along that has you scratching your head. What are you to do? How is this new change going to affect your marketing campaign? And what are the differences between the two? I know how you feel. I was in very much the same boat as well when I was first presented with the idea of businesses now changing to optimize for Local SEO.
Relax! The truth is that there isn’t much difference between Organic SEO and Local SEO. In fact, all it took for me to understand the concept of Local SEO was a simple Google search.
As I’m sure you’re well aware, Google has been consistently changing its algorithm. Basically, Google has now localized all search results to allow for more reliable local search results. This can be useful in more ways than just running your business. Have you ever been stuck somewhere on the freeway in an area in which you’re unfamiliar, and wanted to know where the nearest petrol station is? Well, now Google can return a list of petrol stations in a given area. Go ahead – Type in something like “petrol stations in Leederville”, and see what you get.
I know the next question on your mind: What is the difference between traditional Organic SEO and Local SEO? The answer is not as complex than you think. Traditional Organic SEO returns results that are not tied always be tied to brick and mortar offices, but still may target a general area. Local SEO returns results that are entirely based around a specific location. Though the same search results may be returned by both these methods, the reasons as to why these results are appearing varies.
Let’s provide an example of Local SEO. Consider our earlier search for petrol stations in Leederville, Perth. This returns a list of 7 different petrol stations in close proximity to the Leederville area. You will receive results with the address and phone number, along with a map showing the locations of each petrol station. These search results are an example of Local SEO in action. This is what we call the 7 Pack.
With traditional Organic search results, the results we got would have been far less localized. In the search results, you will find local directories and websites who have optimized their website to be found for the specific term. We would not always get results exclusively in the Leederville area – we would get results from other suburbs as well, making it more difficult for us to find exactly what it was we’re looking for – if we found it at all.
SEO has evolved a great deal over the past few years, and SEO continues to evolve at a frightening pace. Although it can be a daunting task, keeping up with changes in SEO algorithms can be a make-or-break deal for a business. However, keep in mind that although methods may change, principles do not.
If you’re a local business, and need help in Local SEO, contact us today. We have ranked many businesses and many industries, let us rank your business too.